Unlock the potential of Apple-centric attribution - SKAdNetwork
According to the official Apple documentation, SKAdnetwork is the new way of attribution introduced for iOS 14 that allows advertisers to measure the success of their ad campaigns while maintaining user privacy. It provides ad networks and advertisers with ad activity measurement via direct install attribution.
When using SKAdnetwork, a signature is attached to each ad click. When the user opens your app for the first time, Apple is then able to verify which ad they are coming from with this signature. Then, a postback is sent back to the ad network to attribute a new install after a minimum of 24 hours—further ensuring user privacy.